Privacy Policy

This Privacy Policy ("Policy") describes how Better Home & Better Living Co., Ltd ("Company," "we," "us," or "our") collects, uses, stores, shares, and protects information obtained from visitors and users ("you" or "User") of the Silqhaus website located at www.silqhaus.com (the "Website"). By accessing or using the Website, you acknowledge that you have read, understood, and agree to the practices described in this Policy.

This Policy is incorporated into and forms part of our Terms of Use. Capitalized terms not defined herein shall have the meanings given to them in the Terms of Use.

1. Scope of This Policy

This Policy applies exclusively to information collected through the Website. It does not apply to information collected by:

• Third-party Online Travel Agency ("OTA") platforms — such as Airbnb, Vrbo, or Booking.com — that you may access via links on the Website. Those platforms' data practices are governed entirely by their own privacy policies; or
• Any offline interactions or communications you may have with the Company outside of the Website.

We encourage you to carefully review the privacy policies of any third-party platforms before submitting personal information to them. The Company accepts no responsibility for the privacy practices of any such platforms.

2. Information We Collect

2.1 Information You Provide Voluntarily

The Website does not currently offer account registration, login, or content upload functionality. The primary means by which you may voluntarily provide information to us is through direct communication via email or telephone. Information you may provide includes:

• Your name;
• Your email address;
• Your telephone number, if you choose to call us; and
• Any other information you choose to include in your message or correspondence.

2.2 Information Collected Automatically

When you visit the Website, certain information may be collected automatically through standard internet technologies, including:

• Internet Protocol (IP) address and approximate geographic location derived therefrom;
• Browser type, version, and operating system;
• Referring and exit page URLs;
• Pages viewed, time spent on pages, and navigation patterns;
• Date and time of your visit; and
• Device type and screen resolution.

This information is collected through server log files, cookies, and similar tracking technologies as described in Section 5 below.

2.3 Feedback and Communications

If you submit any feedback, suggestions, ideas, or other communications to us — whether by email or any other means — we collect the content of those communications. As stated in our Terms of Use, all such feedback becomes the exclusive property of the Company and may be used without restriction, compensation, or attribution to you.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Website and its content;
• To respond to your inquiries, feedback, or communications submitted via email or telephone;
• To analyze usage trends and monitor the performance and security of the Website;
• To measure the effectiveness of our marketing campaigns through third-party analytics and advertising pixels, as described in Section 5;
• To enable retargeting and conversion tracking on platforms such as Google, Meta, TikTok, and LinkedIn, based on your interactions with the Website;
• To detect, investigate, and prevent fraudulent, unauthorized, or unlawful activity;
• To comply with applicable legal obligations under the laws of the Kingdom of Thailand; and
• To enforce our Terms of Use and protect the rights, property, and safety of the Company and others.

We do not use your information for automated decision-making that produces legal or similarly significant effects on you without human oversight.

4. Legal Basis for Processing

Where applicable data protection laws require a lawful basis for the processing of personal data, we rely on the following:

• Legitimate interests: To operate and improve the Website, ensure its security, and respond to user inquiries;
• Consent: Where you have provided information voluntarily, such as by emailing us; and
• Legal obligation: Where processing is necessary to comply with applicable Thai law, including the Personal Data Protection Act B.E. 2562 (2019) ("PDPA").

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, remember preferences, and provide analytical data to website operators.

5.2 Types of Cookies and Tracking Technologies We Use

The Website uses the following categories of cookies and third-party tracking technologies:

• Essential Cookies: Necessary for the basic functioning of the Website. These cannot be disabled without impairing Website functionality.
• Analytics and Performance Cookies: Used to collect information about how visitors interact with the Website — such as pages visited, time on site, and traffic sources — to help us understand and improve the user experience.
• Advertising and Conversion Pixels: Used to measure the effectiveness of our marketing campaigns and to enable retargeting on third-party advertising platforms.
• Preference Cookies: Used to remember your language selection or other display preferences.

The specific third-party tools and services we currently use include, but are not limited to:

• Google Analytics (Google LLC) — website traffic and behaviour analysis;
• Meta Pixel (Meta Platforms, Inc.) — conversion tracking and advertising measurement for Facebook and Instagram;
• TikTok Pixel (TikTok Inc.) — conversion tracking and advertising measurement for TikTok;
• Google Ads Conversion Tracking (Google LLC) — measurement of actions taken after interacting with Google Ads;
• LinkedIn Insight Tag (LinkedIn Corporation) — conversion tracking and audience analytics for LinkedIn advertising; and
• Other third-party analytics and marketing tools as may be adopted from time to time.

Each of these third-party services operates under its own privacy policy and data practices. We encourage you to review the privacy policies of these providers directly. Their collection and use of data is subject to their own terms, not this Policy.

5.3 Cookie Consent

Where required by applicable law, including the PDPA, we will seek your consent before placing non-essential cookies on your device. You may be presented with a cookie consent notice when you first visit the Website. By accepting non-essential cookies, you consent to the use of the tracking technologies described above.

5.4 Managing Cookies

You may withdraw your consent or manage your cookie preferences at any time by adjusting your browser settings to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the Website and limit the accuracy of analytics data we collect. Instructions for managing cookies are available through your browser's help documentation.

6. No Account Creation or User-Generated Content

The Website does not support user account creation, registration, or login. Users are not able to post, upload, share, or otherwise publish any content on or through the Website. Accordingly, the Company does not collect or store account credentials, user-generated content, or associated metadata at this time.

No reservations or payment transactions are processed through the Website. Any reservation made via a linked OTA platform is processed entirely by that platform, under its own terms and privacy policy. The Company is not a party to any such transaction.

7. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

• Service Providers: We may engage trusted third-party service providers — such as web hosting, analytics, or IT support providers — who process information on our behalf under contractual obligations of confidentiality and appropriate data security measures;
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental or regulatory authority in the Kingdom of Thailand or elsewhere;
• Protection of Rights: We may disclose your information where we believe in good faith that disclosure is necessary to protect the Company's legal rights, investigate suspected fraud, or ensure the safety of any person; and
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a substantial part of the Company's assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.

8. Data Retention

We retain personal information only for as long as is necessary to fulfil the purposes outlined in this Policy, comply with applicable legal obligations, resolve disputes, and enforce our agreements. We do not retain personal data for longer than is reasonably required for these purposes.

The appropriate retention period for any given category of data depends on the nature of the information, the purpose for which it was collected, and any applicable legal or regulatory requirements. As a general principle:

• Information submitted via email or telephone correspondence is retained for as long as is necessary for business record-keeping and to respond to any follow-up communications;
• Automatically collected data — such as server log files and analytics data — is retained for a period proportionate to its analytical value, after which it is deleted or anonymized; and
• Data processed through third-party analytics and advertising pixels is subject to the retention policies of the respective third-party providers.

When personal information is no longer required for any of the above purposes, we will take reasonable steps to securely delete, destroy, or anonymize it in accordance with applicable law, including the PDPA.

9. Data Security

We implement reasonable and appropriate administrative, technical, and physical safeguards designed to protect your information against unauthorized access, loss, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

You provide your information at your own risk. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities in accordance with our obligations under applicable Thai law, including the PDPA.

10. International Data Transfers

The Company is headquartered in Thailand and the Website is operated primarily from Thailand. If you access the Website from outside Thailand, please be aware that your information may be transferred to and processed in Thailand, where data protection laws may differ from those in your country of residence.

By using the Website, you consent to such transfer and processing in accordance with this Policy. Where required by applicable law, we will take appropriate steps to ensure that any international transfers of personal data are subject to adequate safeguards.

11. Children's Privacy

The Website is not directed to children under the age of 20, which is the age of majority in the Kingdom of Thailand, or under the applicable age of majority in your jurisdiction. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a child, we will take prompt steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at info@silqhaus.com so that we may take appropriate action.

12. Your Privacy Rights

Depending on your jurisdiction and applicable law — including the Personal Data Protection Act B.E. 2562 (2019) of Thailand — you may have certain rights with respect to your personal information, including:

• The right to be informed about how your personal data is collected and used;
• The right to access a copy of the personal information we hold about you;
• The right to request correction of inaccurate or incomplete personal information;
• The right to request deletion or destruction of your personal information, subject to certain legal exceptions;
• The right to object to or request restriction of certain processing of your information;
• The right to data portability, where applicable; and
• The right to withdraw consent at any time where processing is based on your consent, without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us in writing at info@silqhaus.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. Please note that we may need to verify your identity before processing your request, and that certain rights may be subject to legal limitations.

13. No Promotions or Contests

As of the Effective Date, the Company does not conduct any promotional campaigns, contests, sweepstakes, loyalty programs, or similar activities through the Website. No personal data is collected for such purposes at this time. Should this change in the future, a separate and specific privacy notice will be provided.

14. Links to Third-Party Websites

The Website contains links to OTA platforms and other third-party websites. Once you leave the Website by following such a link, this Policy no longer applies. The Company is not responsible for the privacy practices, content, or data handling of any third-party websites or platforms. We strongly encourage you to read the privacy policies of any external websites you visit before providing any personal information.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Kingdom of Thailand, including the Personal Data Protection Act B.E. 2562 (2019). Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the competent courts of the Kingdom of Thailand, as further set forth in the Terms of Use.

16. Updates to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or the nature of the Website. When we make material changes, we will update the "Effective Date" at the top of this Policy. Your continued use of the Website after any such changes are posted constitutes your acceptance of the revised Policy.

We encourage you to review this Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our data practices, please contact our designated point of contact:

We are committed to working with you to resolve any concerns about your privacy in a fair and timely manner.